Sugar Beach, A Viceroy Resort, Soufriere, St. Lucia

Set on the west coast of St. Lucia, Sugar Beach, a Viceroy Resort lies in the embrace of a lush tropical rainforest and under the graceful gaze of the UNESCO World Heritage listed Pitons, a setting of unparalleled beauty and tranquillity. Contemporary touches accentuate the resort’s elegant 18th century colonial style, with 92 luxury accommodations looking out over soaring palms to spectacular views of the Val des Pitons and down to the sparkling waters of the Caribbean Sea. In a marriage of magnificent surroundings and exceptional resort living, Sugar Beach provides a magical destination for the discerning traveller.

Each room at Sugar Beach comes complete with butler service and own pool.

Location and Transfers

Located on the west coast of St. Lucia just south of Soufriere.
Hewanorra International Airport at Vieux Fort (UVF) is a 45 minute drive away.


Luxury Sugar Mill Rooms – these spacious rooms are located close to the heart of The Sugar Beach with expansive views of the resort’s lush gardens and palm lawn. Each one has a private walled garden and plunge pool and boasts the same plantation elegant styling associated with the resort’s luxury villa category. They are within easy reach of the resort’s Great House, the swimming pool and the white sands of Anse des Pitons

Superior Luxury Sugar Mill Rooms – these rooms boast all the benefits of the Luxury Sugar Mill rooms with the added bonus of a private roof terrace—most with ocean and Gros Piton views

Luxury Cottage – tucked amidst the lush vegetation and fruit trees these accommodations offer enclaves of privacy, tranquility and stunning views. The spacious bedroom speaks to the resort’s plantation history with high beamed ceilings and romantic voile draped four poster bed. A small sitting area provides further space to relax indoors, while outside a private terrace and plunge pool are an added bonus for those who like to bask in the warm Caribbean sunshine

Luxury Villas – luxurious yet unpretentious, the new Luxury Villas at Sugar Beach feature gracious plantation styling with an emphasis on seclusion, comfort, relaxation and ultimate escape. Quintessentially Caribbean in style, they perfectly embody the beauty and tranquility of their surroundings. Take in the incredible Piton mountain views or expansive vistas across the waters of Anse des Pitons as you stretch out on your private patio or refresh in your private, oversized plunge pool. Your butler welcomes you on arrival and offers to unpack baggage, provides laundry service, secures dinner reservations and will organize any other special requirements

Superior Luxury Villas – traditional Caribbean “gingerbread” trim and pale pastel shades add character and elegance to the Superior Luxury Villas. The spacious bedroom, featuring a cloud-like four-poster bed, opens to an adjoining living area finished with white coral ceramic floors and pampering custom-made furnishings. French windows or, in some cases, a whole wall of louvre panelled doors, open out onto a large terrace with a sundeck, an oversized private plunge pool and romantic dining area. Includes personalised butler service

Grand Luxury Villas – incomparable luxury and supreme privacy combine in the beautiful Grand Luxury Villa Suites. Featuring offer abundant space to accommodate families with young children or couples and honeymooners seeking ultimate seclusion. Designed as an inspired take on classic plantation style, the Grand Luxury Villa suites feature contemporary Caribbean décor with hardwood floors throughout. A large air-conditioned living room includes a sofa bed, flat screen TV and lavish furnishings to ensure the utmost in comfort. Some rooms incorporate a second half bath with a shower, hand basin, and WC. French windows in the living room open out onto a spacious, open-air furnished veranda with a private sundeck and large plunge pool. Includes personalised butler service

Two Bedroom Grand Luxury Villas – two spacious bedrooms feature four-poster beds and full ensuite bathrooms with claw-foot Victorian bathtubs, charming crystal chandeliers and very large walk-in showers. A third half-bath with shower is available in some villas. Each of these ultra-luxe resort villas includes two living rooms (one air-conditioned), two terraces – one covered and one open – and two plunge pools with sundecks. There’s ample space for a barbecue celebration or champagne soiree with family and friends – or private stargazing for two as Mother Nature presents a stunning nocturnal show in the Valley of the Pitons. Includes personalised butler service

Luxury Beachfront Bungalow – set on the white sands of Sugar Beach, the eight Luxury Beachfront Bungalows are just steps away from the crystal waters of Anse des Pitons and feature luxurious yet unpretentious styling in keeping with their stunning setting. Whitewashed adobe walls and a thatched roof help to create a relaxed ambience, while inside white washed pine floors, a flat screen TV with DVD player, iPod docking station, luxury amenities, romantic King sized bed with high quality linens, and plush furnishings add chic sophistication. The large bathroom has a stand alone soaking tub and walk-in shower. A second outdoor shower is situated in a private courtyard. There is also a covered open-air living area facing the spectacular waters of Anse des Pitons. Enjoy a dip in your private Jacuzzi while watching the waves lap the shore, or lower your privacy blinds and shut out the world

Two Bedroom Luxury Beachfront Bungalows – a limited number of these bungalows are also available. These stunning villas have all of the amenities and chic styling of the one bedroom villas with the added benefit of a second bedroom just steps from the water’s edge – a perfect choice for active beach-loving families. Accommodates 4 adults or 2 adults and 2 children

Residences – these stunning tropical villa homes feature large private pools and stunning ocean and Piton views. Decorated to the highest standards and to the personal tastes of the villa owners, the decor ranges from ecclectic Indochine tastes to contemporary Caribbean styling all with hardwood floors and high end fixtures and fittings. Spacious and luxurious the Residences provide a true home from home experience with fully fitted kitchens, opulent living areas and expansive sun terraces to make the most of the warm Caribbean climate. Two, three and four bedroom options are availble making the Residences the perfect choice for families or larger parties travelling together. Please see the separate entry under Villas for more information regarding the Sugar Beach residences


The Great Room – the elegant dining offerings at The Great Room utilize the freshest local ingredients, such as succulent seared scallops on a puree of Jerusalem artichoke, tender Kobe beef with a rich red wine jus, and perfectly cooked Mahi-Mahi with green fig mash and tropical salsa

Bayside Restaurant – set on the white powder sands of one of the island’s most beautiful beaches, The Bayside restaurant in St Lucia offers relaxed a la carte dining for lunch and dinner

The Terrace – set on the ground floor of the elegant Great House and with stunning views of the lily pond and glistening Caribbean, The Terrace is open for breakfast

Bayside Bar – set right on the shores of Anse des Pitons, the Bayside Bar is an idyllic destination for Caribbean sunset views and perfectly mixed cocktails. One of the most popular Soufriere bars, the Bayside Bar also serves a relaxed beach menu under the almond trees, with a range of selections including pizza baked in a wood-fired oven and other international favourites

The Cane Bar – sample the planet’s best aged rums in this new specialty St Lucia rum bar, designed with a chic white-and-charcoal palette, glowing white bar, and comfortable, oversized furniture. The Cane Bar also provides a professional “rummelier” to aid in the selection of the expertly chosen native and international rums. The Cane Bar also serves an Asian inspired menu of Sushi and Sashimi

The Late Night Bar – escape the heat with The Late Night Bar’s air-conditioned lounge and open-air terrace which offers St Lucia cocktails under the stars – and in the shadow of the Petit Piton. Guests must be 18 years and older

The Palm Court Lounge – savour a traditional English afternoon tea at The Palm Court Lounge. You’ll enjoy the classic combination of scones with jam and cream, finger sandwiches and tea while celebrating the beautiful sunset and azure colours of the Caribbean Sea. In the evening, the Palm Court Lounge serves up sophisticated nightlife in St Lucia, with a range of cocktails, mixed drinks, wines and beers

Facilities and Activities

  • Spa
  • Yoga and Pilates are available
  • Fitness Classes are offered
  • Gymnasium
  • Swimming Pool
  • 3 Floodlit Tennis Courts
  • Beach Volleyball
  • Caribbean Dance Class
  • Hiking

Waterskiing and tubing

  • Windsurfing
  • Sailing
  • Snorkelling
  • SCUBA Diving
  • Kayaking
  • Hobie Cat
  • Watersports Lessons
  • Pedalos
  • Pool Table
  • Table Tennis
  • Kid’s Club
  • Cultural Trips
  • Schiller water bikes

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MON – FRI    9:00 AM – 5.30 PM 
SAT               10:00 AM – 1:00 PM 
SUN              CLOSED


TEL: 01753 653 646

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Terms & Conditions


Your contract is with Sublime Travel Limited of 591 East Side Complex, Pinewood Studios, Iver, Bucks, SL0 0NH, referred to as “we” in this contract. Sublime Travel are holders of Civil Aviation Authority ATOL License No 9557, which will ensure that your money is refunded or you are repatriated in the unlikely event of our insolvency. A binding contract is only entered into when we issue a confirmation invoice after we have received your completed booking form and deposit. By signing the booking form and making a booking you accept that you have the authority to bind all members of your party to those terms and conditions. It is essential that you check the travel details on the confirmation invoice and inform us immediately of any errors.

All the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. When you pay you will be supplied with an ATOL Certificate. Please ask for it and check to ensure that everything you booked (flights, hotels and other services) is listed on it. Please see our booking conditions for further information or for more information about financial protection and the ATOL Certificate go to:


A non-refundable deposit of £500 or 10% (whichever is greater) per person is required at the time of booking. We reserve the right to vary the deposit as appropriate. The balance is due 10 weeks prior to departure. If the booking is made less than 10 weeks before departure, the full amount is due on booking. If the balance is not paid on time, we shall cancel your booking and retain your deposit. Final travel documents will usually be sent out approximately 2 weeks before departure. All money paid to a travel agent will be held by the agent on our behalf. Payment must be in the currency of the invoice and you are responsible for bank charges.


Whilst we make every effort to ensure that the information on our website is as accurate as possible and is updated on a regular basis, we reserve the right to make changes to the website and any information it contains. You will be informed of any material changes before booking. 



We will do our best to assist you in altering your arrangements after booking but cannot guarantee this will be possible. If alterations can be made you will be responsible for all extra charges and costs and we will charge £50 per person administration fee, plus any applicable charges levied by our suppliers. We also reserve the right to treat any amendment less than 10 weeks prior to departure as a cancellation and apply the cancellation charges set out below. If you are prevented from taking your holiday for reasons beyond your control, you may transfer your booking to a person acceptable to us and who fulfils any conditions that may apply to the holiday. Any replacement accepted by us will be bound by this contract and will be jointly and severally responsible with you for payment. We reserve the right to charge an administration fee of £50 per person for such a transfer; in addition, airlines may also impose a re-booking fee.


All cancellations must be made in writing by the person who made the booking and are effective on the day we receive it. As we incur substantial costs and losses on a cancellation, we will apply the following cancellation charges:

Number of days prior to departure


Cancellation charge* 

Up to 70 days


forfeit deposit

69 – 43 days



42 – 22 days



21 – 11 days



10 – 4 days



3 or less





*Cancellation charge as percentage of total holiday price when cancellation notice received

**In the event that an airline or hotels cancellation policy is greater than ours, extra charges will be incurred

If we are able to recover any of our losses from our suppliers, we will refund those to you subject to a reasonable administration fee.



It is occasionally necessary for us to make changes to advertised products and services as described in Clause 3 and we reserve the right to make those changes. In exceptional circumstances we may have to modify your holiday after booking.  If the change is minor, we will do our best to notify you in advance but are not obliged to do so and no compensation is payable. If the change is material (for example, a change of flight time by more than 12 hours, change of destination or to a lower standard of accommodation), we will notify you as soon as practically possible and offer you the choice of (i) accepting alternative arrangements or (ii) arranging an alternative holiday with us or (iii) cancelling your holiday. Whichever option you choose we will pay you compensation unless the change has been caused by force majeure or low bookings as defined below.

Days before departure


Compensation per person




42 – 29



28 – 15



14 – 0





If we are unable to provide a significant proportion of your holiday whilst you are away, suitable alternative arrangements will be made for you at no extra cost or, alternatively, you will be returned to your point of departure and given a pro-rata refund for any part of the holiday not received. This does not apply to minor changes in your accommodation, itinerary or transportation.


Whilst we hope we will never have to cancel your holiday, this does very occasionally happen and we reserve the right to do so. We will do our best to offer alternative arrangements of a comparable or better standard, together with a price refund if appropriate, or will give you a full and prompt refund. In addition we offer compensation on the following scale:

Days before departure


Compensation per person




42 – 29



28 – 15



14 – 7



6 – 0




Compensation or refunds will not be payable in any cases where an amendment, change or cancellation is due to “force majeure”, being unusual or unforeseeable events or circumstances beyond our control, the consequences of which neither we nor our suppliers could avoid. These include, but are not limited to, war, threat of war, riot, civil disturbance or strife, terrorist activity (actual or threatened), industrial disputes, technical or maintenance problems with transport, machinery or equipment, power failure, natural or nuclear disaster, fire, flood, drought, adverse weather conditions, levels of water in rivers, closure of airports, changes of schedules or operational decisions of transport providers.


Compensation is not payable if a holiday or tour does not take place because a required minimum number of passengers to enable the holiday or tour to take place has not been reached and you were informed of that requirement at the time of booking.


All prices advertised or quoted are subject to change, up or down, until the booking is concluded. After that, we will only increase the price in limited circumstances to reflect increases in transportation costs (including fuel and airfares), dues, taxes (including VAT), fees chargeable for services (including landing taxes and embarkation and disembarkation and security fees at airports), Government action or exchange rate variation. If the surcharge would increase the cost of your holiday by 10% or more, you may cancel and receive a full refund (except insurance premiums). We will, in any event, absorb the first 2% of any increase. No surcharges will be made within 30 days of departure. As we have a very diverse range of products purchased at different times, we will inform you of the purchasing exchange rate if any surcharge is due to adverse currency fluctuation.


We take care to ensure that all involved in the preparation and supply of your holiday maintain the highest standards.

(a) We will pay reasonable compensation (subject to (c) below) if the product supplied to you is not of the standard described or contracted for by you. This compensation will be limited (except in the case of death or injury) to no more than three times the holiday cost attributable to the complaint.

(b) If you suffer death or personal injury as a result of any part of your holiday contract, we will (subject to (c) below) accept responsibility and will pay compensation. We incorporate into this contract and claim to the benefit of any limitation of liability provided for in any international treaty or convention which governs any part of your holiday arrangements, including but not limited to, air, sea, and rail travel and hotel accommodation.

(c) Our liability to you does not apply if you or any member of your group is at fault; if the failure is the fault of someone else not connected with providing the services which form part of our holiday contract with you; the failure is due to any unusual or unexpected circumstances beyond our control, which we could not have avoided even if we had used all care possible, or the failure is due to any event which we or the supplier of any service could not help, expect or prevent.

(d) Any acceptance of liability is subject to you agreeing to assign to us your rights against any third party responsible for the events leading to your claim and to you affording us all necessary assistance in pursuing that claim.


(a) If you have any complaint or problem whilst on holiday you must inform us, our representatives or the supplier as soon as possible to give us the maximum opportunity to rectify it. It is unreasonable to take no action whilst on holiday and then write a letter of complaint on return. Any unresolved complaints must be notified to us in writing within 30 days of your return.

(b) It is your responsibility to ensure that all necessary passport, visa, vaccination and other health documents are in order.  We will provide you with a list of relevant requirements.

(c) It is your responsibility to arrange suitable personal travel insurance cover. We will provide you with details of a suitable policy.  If you decide not to take this, you must provide us with details of your own cover before departure. We reserve the right not to issue travel documents in the absence of this information.


Whilst we will endeavor to comply with any special requests such as airline seating, diets, room requirements, we can only do so on a “goodwill” basis. As these are usually only provided at the discretion of the relevant supplier, we cannot guarantee availability and cannot be held responsible if they are not provided.


We are only responsible for excursions and activities sold by us and which form part of your holiday contract.


This contract is governed by English Law and is subject to the exclusive jurisdiction of the courts of England and Wales.

©Sublime Travel Ltd
All rights reserved.


Passport & Visas

For passport and visa information please visit: and

Travel Advice

The Foreign & Commonwealth Office produces up-to-date travel information to help British travellers make informed decisions about travelling abroad.
For further information please visit

Health Advice

For information on vaccinations please visit, or seek advice from your General Practitioner or a specialist vaccination clinic.

Travel Insurance

We believe that it is essential to take out comprehensive travel insurance for your holiday and ask that you provide us with the details of your insurer, the policy number and the emergency contact details in order that we may assist you should you need it. Please check your policy details carefully and take them with you on holiday. It is your responsibility to ensure that the insurance cover you purchase is adequate and suitable for your particular needs.
Please speak to your travel agent or take advice from your preferred insurer.

Private Chauffeurs

If you would like to organise a private chauffeur please call us on 01753 653646

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